If words are involved, I'm your person. While my expertise runs the gamut, here’s a closer look at how we can work together. To inquire about my rates and availability, please reach out!

Writing & Editing

Be it a 3000-word story about injectables for print, a branded content story for a major beauty brand, or top-editing stories from staff writers, I’ve been there, done that.

SEO Strategy & Execution

Want your products to be found by the people who’ll love them? With effective SEO strategy, including best practices on- and off-page and keyword research, it’s possible. I’ve worked with BrightEdge, Clearscope, and other tools to both analyze keywords, SERPs, and competitors to optimize content as well as implement those findings throughout site copy. To wit: Under my leadership at Glamour, the shopping vertical had its two highest-performing months in search YTD, and Glamour was the top driver in Gift Guide search traffic (with commerce UVs up 72% YoY) across Condé Nast in Q4 2021.

Content marketing is a key piece of SEO strategy. But beyond that, it’s also integral for educating consumers, sharing news about upcoming launches, and messaging your mission. Whether that’s through your brand blog or your about page, being transparent with consumers about your company, products, and even ingredients can go a long way—which is where I come in. I’ve worked closely with brand founders and alongside marketing and digital teams to share marketing-minded content, backed by expert sources and peer-reviewed studies as needed.

Content Marketing

Brand Copywriting

Email campaigns, PDPs, site revamps and redesigns—I’m well-versed in all of the above for brands, whether it’s as big picture as modernizing the brand tone of voice (as I’ve done for heritage skincare brand Thayers Naturals) or as granular as writing a sale announcement that gets customers actually excited. No matter what kind of copy is needed, I deliver it in a way that offers clear messaging while staying true to the brand identity.