Deanna Pai

Writer · Editor · Copywriter · Consultant

Small white oval outline on a black background
Solid black image
Elegant black calligraphic New York text on a black background
Black background with large outlined text reading “CUSTOMIZATION.”
Black Glamour logo with registered trademark symbol
Solid black square image
Beauty magazine page featuring “The Seven-Year Switch” article about changing hair texture, with a close-up portrait of wavy blonde hair
Marie Claire cover featuring Halle Berry in a black dress holding a white floral arrangement, with “The Changemakers Issue” cover text.

A finger on the pulse of the beauty industry.

I’m a freelance copywriter, editor, and content strategist. I create beauty and health content for publishers and brands, including blogs, email copy, and 360 product campaigns, drawing on my editorial experience at titles like Vogue and Cosmopolitan. My brand work includes Glow Recipe, Living Proof, and Milk Makeup.

With more than 15 years of experience as a beauty editor, I have a knack for identifying what consumers are looking for and how brands can stand out in a crowded market. From branded content to brands’ content, I approach copy in a way that captures attention and keeps customers coming back.

See my work
Solid black square image
Living Proof logo in black text on a transparent background
Solid black square image
Vegan Mour logo in dark gray text on a black background
Laura Mercer Paris | New York logo
Chemical structure diagram showing an R group bonded to a carbonyl carbon and oxygen, representing a generic acyl group.

A unique bridge between brands and customers.

If you’re looking for educational copy to distill and translate scientific jargon or a freelance editor who can both create a content strategy and execute it, I can help.

I pair a traditional editorial foundation in journalism with leadership stints in commerce at brands like Allure and Glamour, during which I guided teams to increased revenue and visibility—giving me valuable insight into what clicks with (and ultimately converts) people, turning readers into buyers.

How It Happens
Laptop, open notebook with pen, coffee mug, and flowers on a wooden desk

  • “Deanna has been a long time consultant and partner for us to create blog and email copy content for Glow Recipe. She's a seasoned editor that always has a thoughtful approach and was instrumental in helping to elevate the editorial voice of the brand. Her expertise in content creation also helped to further establish us as an educational authority in the space and we saw improvements in audience engagement, contributing to the overall success of our brand messaging.”

    Christine Chang & Sarah Lee, cofounders of Glow Recipe

  • "I’ve worked with Deanna for nearly a decade, and there’s a reason she’s the expert I turn to time and time again when there’s a big project I need done right. Her work ethic, creative packaging, organization, and beauty expertise are simply unmatched! I wish I could clone her."

    Lindsay Schallon, senior director of editorial at MILK MAKEUP

  • “I've known Deanna for nearly a decade and in that time I've hired or recommended her at every opportunity. She is an incredible writer, but more than that — she's a masterful content strategist. She understands what a piece of content can and should do to move the needle for a brand, adapts her style with ease, goes above and beyond the brief, and delivers her work speedily. She's also just the most lovely human being, and I love collaborating with her!”

    Maura Lynch, senior content manager at Weight Watchers

Let’s Connect