What can I do for you?

Content Strategy & Brand Positioning

Another day, another beauty brand. So what makes yours different? I work with brand founders and marketing teams to break down science and clarify the value prop for brands in a crowded industry, whether they’re brand-new or transitioning from professional-only availability to DTC. I make it easier to earn credibility, educate readers, and convert customers. You can hire me for:

  • 360 product/collection campaigns

  • Product naming and launch strategy

  • Tone & voice guides, or updates to existing guidelines

Senté cysteamine cream for hyperpigmentation displayed on a beige background

Content Marketing & Optimization for SEO/AEO/GEO

Google is only the start. These days, I’m working alongside publishers and brands like L’Oréal Paris and Pureology to develop content that not only ranks in search, but also focuses on AEO/GEO in order to gain traction and boost exposure with LLM. You can hire me for:

  • Long-form blogs tailored for SEO/AEO

  • Editorial calendar creation and management

  • SEO/AEO/GEO content audits

Beauty article page featuring an older woman applying tinted balm foundation with a makeup sponge, alongside a L'Oréal Paris True Match advertisement.
Bustle article about the best heat-protectant sprays of 2026, featuring a woman applying hair spray in a bathroom.
Cocokind body care basics duo featuring scrubbing clay body scrub and sake body lotion on white pedestals
Living Proof Triple Bond Complex hair-strengthening treatment bottles with text promoting 8x stronger, smoother, shinier hair and a Shop Now button.

Editorial Direction & Copywriting

As a freelance beauty copywriter and editor working at a senior level, I’ve owned 360 campaigns, creating copy guides for product category launches (hello, Living Proof Triple Bond Complex), helmed email copy for brands like Cocokind and Glow Recipe, and drafted more landing pages, banners, and product pages than I can count.

You can hire me for:

  • Creative and search-optimized webpage copy

  • Email marketing copy

  • Campaign ad copy

  • Paid social copy

  • Press sheets and assets

  • Ghostwriting